From time to time, I like/need to replace my golf equipment. It is a necessary evil that all golfers who play as much as I do experience from time to time. With the recent splitting of Sergio Garcia from Taylormade, I wondered if this action would have any real impact on the regular golfer. According to my research, not much.
The only reason a golf manufacturer would sponsor a player to try to influence the regular player on their equipment purchases. Over the years, I am sure Tiger Woods, Phil Mickelson, Rory McIlroy, and Dustin Johnson have helped propel their sponsors name to the forefront of amateurs minds while they make golf equipment purchases. Does this not makes sense that they would pay millions of dollars for their endorsement? Besides, being the best players in the world, they must be using the right equipment, so if it helps them, then it must help me!
Well, I am not convinced. When I make a purchase, the club that top players use has not influence on my selection at all! I am not married to one manufacturer and it seems neither are the masses.
It is overwhelming that endorsements by professional golfers does not influence or sway a golf consumers decision when they pick golf equipment.
I will suggest, however, that the top players brand might influence me to look at a particular club. Lets face it, I am a golfer on a budget and I cannot afford to replace my equipment often, so making the smart choice is very important.
We all have a process when selecting golf equipment and mine is very specific. So, I decided to show you my process from a previous article because it works flawless for me:
Step 1: Figure out what you want/need. In this case I am looking for a new sand wedge.
Step 2: Research, research, and research. I read the hype of manufacturer’s to see what they say, however I actually pay attention to the consumer reviews. This is the most important piece of information you will find. People are more than willing to tell you what they think. This is the longest process and will test our patience.
Step 3: Wait for it to come on sale. Check Ebay. Check Kijiji. Check Golftown (or other large franchise stores), and check the local pro shop (you would be surprised).
Step 4: If possible haggle over the price. The local pro shop will lower their price if you make them a reasonable deal (especially in the off-season).
Step 5: Purchase the piece of equipment.
Step 6: Probably the most important step – be happy with your purchase. No second guessing!
Nowhere in my six step process does look at what the top players are using come into play. It has absolutely no influence on my choice. Research, step 2, is the most important. It helps remove the hype from impulse buying of new equipment; value is very much a key to my purchases regardless of the cost.
Sponsorship does not influence my or most people when purchasing golf equipment. I am not sure why manufacturers continue to use this marketing model. I guess the they are getting a return on their dollar; if someone can explain it to me, I would greatly appreciate it.
I am a grateful golfer! See you on the links!
Written by Jim Burton from The Grateful Golfer blog.