Callaway's new line of balls for 2019 is a reminder that, while touring golf balls are fascinating, there are many more golfers who are not touring players and these golfers may need a type of golf ball. different.

That's why the company is launching three new balls aimed at players who will never be closer to participating in a tourist event than the ropes of the gallery. The lineup includes the next generation of Supersoft, the popular low-compression two-piece bullet; an oversized balloon intended to facilitate the throwing of throws, Supersoft Magna; and the ERC Soft, a new type of ball that Dave Bartels, director of R & D for Callaway golf balls, calls "a distance ball that is not your conventional distance ball".

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Mr Bartels said: ERC Soft is undoubtedly the most ambitious of these new offers. "And if we could combine all the innovations we have developed so far with what we are currently working on, how much more could we make the difference? this price?

The difference in the ERC Soft comes from the contribution in the distance category of the two-piece kernel introduced last year in the company's proven balls, Chrome Soft. This core uses graphene, a nanoparticle of an atom of thickness in the outer core layer to increase the compression difference between the outer core and the inner core, in order to allow the complete shots to launch more high with less spin. On the ERC Soft, the double core infused with graphene is larger, including a larger inner core.

"It allowed us to get soft compression with reduced rotation without sacrificing the speed of the ball," said Bartels. "At the same time, we are working on a new roofing material, a hybrid between the classic surlyn and our premium urethane material. This is a kind of basic recipe from Surlyn, to which we add two exclusive proprietary ingredients to increase ball speed and durability.

"Together, these two techniques greatly increase the speed of the ball and allow us to reach a certain level of rotation around the green that we do not really see in the distance golf balls."

Bartels said the new "hybrid blanket" aimed to meet the needs of most golfers, even on green shots where balls with a urethane cover have a spinning advantage.

"This ball will provide a certain level of spin that will satisfy the majority of golfers," he said. "It really works better around the green than many urethane balls on the market."

The functionality of ERC Soft is complemented by a three-line alignment chart based on the science of hyperacuity and how the eyes focus on the relative position of an object. "It's scientifically proven that it helps your eyes better align the product when you have three lines in parallel with some spacing and some color configuration that we put on that golf ball," Bartels said.

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Callaway's latest generation of low-compression two-piece bales is based on the concept of "do no harm". The soft touch of the popular ball is its business card and its reduced rotation distance. Bartels said that the R & D team of golf balls The only challenge was to "extend the duration without changing overall playability".

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The new Supersoft features a redesigned hexagonal pattern redesigned to enhance low spin aerodynamics. The sensation of Supersoft has been maintained thanks to a new softer blanket which, according to Bartels, "improves the rotation around the green and makes the overall compression a little softer."

In addition to its standard white and yellow offerings, the new Supersoft range will also incorporate four new matte finish colors (red, pink, green and orange).

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The most interesting of the three new balls is perhaps the new Supersoft Magna, an oversized golf ball for everyday players looking for a ball that can improve pitch and touch. The oversized franchise of Magna was introduced a quarter of a century ago with the idea of ​​a more upright flight and increased tolerance. This iteration brings the benefits of Supersoft to soft touch, reduced rotation and low compression, as well as the visual benefits of a larger balloon.

"It's built on the same chassis as Supersoft, with extremely low compression," Bartels said. "The blanket is a little thicker on Magna to make up for the extra size. By combining these two elements, they help the ball to take off higher and at a very low spin. "

Bartels said the call is that the oversized ball almost seems to roll in the fairway, which inspires confidence in average golfers.

"We found that the quality of the shot was better," he said. "Some golfers who do not usually have solid contact acquire the speed of the ball and better launch conditions by establishing a better contact in the center of the club face."

Supersoft ($ 23), Supersoft Magna ($ 23) and ERC Soft ($ 40) will be in store on February 8th.

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