Available October 21, 2016 in golf shops worldwide, Titleist 917 drivers deliver increased ball speed for more distance with superior forgiveness, industry-leading adjustability with optimized trajectory control, and tour-inspired sound and feel.
(Sept. 8, 2016) – New Titleist 917 drivers set the standard for complete performance off the tee, providing maximum distance and forgiveness with precise adjustability to benefit dedicated golfers at every level of the game.
Titleist 917D2 and 917D3 models, engineered with proprietary Active Recoil Channel 2.0 and SureFit CG technology, are the result of an uncompromising “complete performance” design strategy employed by Titleist Golf Club R&D to develop the industry’s most comprehensive and efficient driver designs – ones that have earned immediate acceptance and validation by many of the world’s best players, including Adam Scott, Bill Haas and Jimmy Walker, who trusted a 917D2 8.5º model to his first major title at the PGA Championship.
“When we talk to golfers about driver performance, distance and forgiveness are always paramount. But they aren’t the only attributes that players look for in a driver. They also want a repeatable trajectory, a shot shape they can count on for better accuracy. And they need it to look, sound and feel great,” said Dan Stone, Vice President, Titleist Golf Club R&D. “The meticulous nature of our R&D process guarantees that any new innovation ultimately complements the overall package, and we’re confident that 917 delivers on golfers’ each and every requirement. There may be other adjustable drivers in the market, but none are able to maximize the total driving performance for golfers of all abilities like 917.”
917 LAUNCH EVENTS: On Saturday, Sept. 17 (9/17), facilities around the country will host trial and fittings days for new Titleist 917 drivers and fairways. For more information and a list of participating facilities, golfers should visit
“If you purchase a 917 driver off the rack in its neutral settings, you’ll be getting exceptional all-around performance. It’s the best driver we’ve ever made,” said Josh Talge, Vice President, Titleist Golf Club Marketing. “But if you can give us about 30 minutes and 30 swings to get properly fit into 917’s adjustable technologies, you’ll also be getting a driver that is essentially designed for you, a driver that is custom built to get the absolute most out of your golf swing. We’re confident you’ll experience significant performance gains.”
917 DRIVERS ON TOUR: Titleist 917 drivers have earned overwhelming validation and success with tour players around the world. More than 150 players have trusted new 917 drivers in competition across the worldwide professional tours since the seeding and validation process began in late June at the PGA Tour’s Quicken Loans National – including Adam Scott (917D2 9.5º), Jimmy Walker (917D2 8.5º), Bill Haas (917D2 9.5º), Byeong Hun An (917D3 8.5º), Justin Thomas (917D3 9.5º), Charley Hoffman (917D2 8.5º), Scott Piercy (917D2 8.5º), Jason Dufner (917D2 10.5º) and Webb Simpson (917D3 10.5º).
Jimmy Walker began testing early 917 prototypes in January at the Titleist Performance Institute in Oceanside, Calif. At his first opportunity, he put his new Titleist 917D2 (8.5º) in play at the World Golf Championships event at Firestone. Less than a month later, Walker won the PGA Championship at Baltusrol for his first major title.
“I put the 917D2 straight into play. It was definitely faster, had a better sound and feel, and I really loved the shape,” Walker said. “Performance-wise, we found a lower sweet spot and I was able to lower my spin rate to exactly where I wanted. The ball flight was also what I liked to see, which is not super high. I can fly the ball on a rope anywhere from 295-310 and then it just rolls out far and straight. I’ve also picked up a lot of confidence hitting it into the wind.”