USGA Reviews Lucy Li's Participation in the Apple Advertising Campaign

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The recent appearance of Lucy Li in an advertisement for Apple has attracted the attention of the United States Golf Association.

Li, a 16-year-old amateur golfer ranked ninth in the world, was one of the subjects of the new Apple Watch ad campaign, which includes a video of Li hitting golf shots in different frames wearing the watch of the company. Apple released the advertisement last week and the USGA is currently studying the issue and is collecting more information to determine if Li has violated the terms of his amateur status.

"The USGA was informed of this yesterday and we contacted Lucy's family to find out more about her participation in these videos," the USGA said in a statement sent to GolfChannel.com. "We are at the beginning of the research phase, and it is premature to discuss further, Lucy's family has fully cooperated and we are grateful for the dialogue."

Li shared a tweet from Apple containing a link to the video and a page where Li is featured prominently. The tweet reads, "Sit down less, get more exercise." Apple watch owners like Lucy aim to do the three every day.

Sit down less. Move more. Exercise. Owners of Apple Watch like Lucy make it a goal to do them all three every day. Learn more.

– Apple (@Apple) January 2, 2019

Li told Golf Digest that she could not discuss the video because of a confidentiality agreement that she had signed with Apple. Digest also said that Li's mother, Amy, had said that her daughter and her family had not received compensation from Apple.

But Li does not need to receive payment for breaking a rule.

Rule 6-2 of the USGA Amateur Status Rules deals with the use of golf skills or reputation for promotion, advertising and sales:

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = ""An amateur golfer with golf skills or reputation shall not use those skills or reputation to obtain payment, compensation, personal benefit or any financial gain, directly or indirectly, for the purpose of (i) promoting , promote or sell anything, or name or image to be used by a third party for the promotion, advertising or sale of anything."data-reactid =" 30 ">"An amateur golfer with golf skills or reputation shall not use those skills or reputation to obtain payment, compensation, personal benefit or any financial gain, directly or indirectly, for the purpose of (i) promoting , promote or sell anything, or name or image to be used by a third party for the promotion, advertising or sale of anything.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = ""Under this rule, even if no payment or compensation is received, an amateur golfer is deemed to enjoy a personal benefit by promoting, publishing or selling anything, or by allowing his name or image to be used by a third party for commercial purposes, promotion, advertising or sale of anything "."data-reactid =" 31 ">"Under this rule, even if no payment or compensation is received, an amateur golfer is deemed to enjoy a personal benefit by promoting, publishing or selling anything, or by allowing his name or image to be used by a third party for commercial purposes, promotion, advertising or sale of anything ".

Rule 2-2b also concerns professionalism and contracts with sponsors:

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = ""An amateur golfer may enter into a contract and / or agreement with a third party (including, but not limited to, a professional agent or sponsor), provided that he or she is At least 18 years old, (ii) the contract or agreement relates solely to the future of the golfer as a professional golfer and does not state that certain amateur or professional competitions shall be contested as amateur golfer, and (iii) unless otherwise provided by the Rules, an amateur golfer shall not receive payment, compensation or any financial gain, directly or indirectly, while he is still an amateur golfer. ""data-reactid =" 33 ">"An amateur golfer may enter into a contract and / or agreement with a third party (including, but not limited to, a professional agent or sponsor), provided that he or she is At least 18 years old, (ii) the contract or agreement relates solely to the future of the golfer as a professional golfer and does not state that certain amateur or professional competitions shall be contested as amateur golfer, and (iii) unless otherwise provided by the Rules, an amateur golfer shall not receive payment, compensation or any financial gain, directly or indirectly, while he is still an amateur golfer. "

There are exceptions. Fans may allow their name or image to be used to promote a golf union or association, a recognized charity and any golf competition that contributes to the development of the game. In addition, golfers under the age of 18 may request to the USGA an exception, provided that it is a particular individual circumstance and that the contract is non-renewable and does not exceed 12 months.