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An image of the movie that launches VisitScotland's #HerScotland campaign.VisitScotland

As the country prepares to host the 2018 Solheim Cup, the Scottish National Tourism Organization has launched the first women's golf campaign in the world.

The Gleneagles Resort, near Perth, will host the biennial match in September. A global television audience will watch the best European women golfers face their American counterparts.

Scotland has also hosted four of the last eight British women's openings and the Scottish annual Aberdeen Standard Investments Women's Open proved to be a pioneer in playing on the same course as the men two weeks earlier.

Women's professional sport is so healthy in the country – it is effectively against the European trend – VisitScotland has turned its attention to those who play this game for fun.

Currently, only 12% of golf visitors in Scotland are women, while KPMG's 2018 golf participation report for Europe indicates that 33% of golfers on the continent are women.

Golf tourism already accounts for £ 286 million annually for the Scottish economy. VisitScotland has targeted £ 325 million by 2020 and the gap in the women's market is a clear opportunity to help achieve this goal.

One of the main objectives of this initiative is to deconstruct the idea that the sport of the country is dominated by men and accessible only to highly qualified players. The campaign will use stimulating and engaging content, including the hashtag #HerScotland and YouTube movies, for major golf markets in the UK, Germany, North America, Scandinavia and the Netherlands.

About the launch, Malcolm Roughead, Managing Director, said: "VisitScotland is proud to do something that no other travel agency has ever done. We are proud to be an innovative and forward thinking organization and I think this campaign will help put Scotland's focus as a women-friendly golf destination.

"Scotland's commitment to women's golf is unquestionable, with an investment of more than £ 23 million since 2007, thanks to the staging of Women's British Open and Aberdeen Standard Investments Ladies Scottish. Open, consolidating our reputation as a "golf house".

"It's a huge year for women's golf in Scotland as we host the Solheim Cup. The event provides us with an important opportunity to increase the number of golf visitors to Scotland. Add to that a television audience with the potential to reach more than 600 million homes, which means that many eyes will be resolutely turned to Scotland. "

Jazzy Golfer, an ambassador for women's golf and influential social networks, followed by more than 26,000 Instagram users, is excited about the news.

"I'm a big fan of VisitScotland's #HerScotland campaign this year which is going to be huge for women's golf in Scotland," she says.

"First of all, it enhances the profile of women's golf, which I am very passionate about and it's great to see such a prestigious tourism agency fully committed to promoting this wonderful sport on the women's market.

"Plus, it's a great opportunity to see all the other fantastic things that Scotland has to offer as a travel destination. For me, along with many other people, Scotland has always been (and always will be) the "home of golf".

"However, this campaign also gives insight into the incredible scenery, as well as the many fun outdoor activities that you can practice, that will make your trip more than just a round of golf and make it an amazing experience. "

In addition to the #HerScotland hashtag and YouTube content, VisitScotland has a bespoke landing page featuring movie distribution, filming locations, and sample routes for female golfers.

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An image of the movie that launches VisitScotland's #HerScotland campaign.VisitScotland

As the country prepares to host the 2018 Solheim Cup, the Scottish National Tourism Organization has launched the first women's golf campaign in the world.

The Gleneagles Resort, near Perth, will host the biennial match in September. A global television audience will watch the best European women golfers face their American counterparts.

Scotland has also hosted four of the last eight British women's openings and the Scottish annual Aberdeen Standard Investments Women's Open proved to be a pioneer in playing on the same course as the men two weeks earlier.

Women's professional sport is so healthy in the country – it is effectively against the European trend – VisitScotland has turned its attention to those who play this game for fun.

Currently, only 12% of golf visitors in Scotland are women, while KPMG's 2018 golf participation report for Europe indicates that 33% of golfers on the continent are women.

Golf tourism already accounts for £ 286 million annually for the Scottish economy. VisitScotland has targeted £ 325 million by 2020 and the gap in the women's market is a clear opportunity to help achieve this goal.

One of the main objectives of this initiative is to deconstruct the idea that the sport of the country is dominated by men and accessible only to highly qualified players. The campaign will use stimulating and engaging content, including the hashtag #HerScotland and YouTube movies, for major golf markets in the UK, Germany, North America, Scandinavia and the Netherlands.

About the launch, Malcolm Roughead, Managing Director, said: "VisitScotland is proud to do something that no other travel agency has ever done. We are proud to be an innovative and forward thinking organization and I think this campaign will help put Scotland's focus as a women-friendly golf destination.

"Scotland's commitment to women's golf is unquestionable, with an investment of more than £ 23 million since 2007, thanks to the staging of Women's British Open and Aberdeen Standard Investments Ladies Scottish. Open, consolidating our reputation as a "golf house".

"It's a huge year for women's golf in Scotland as we host the Solheim Cup. The event provides us with an important opportunity to increase the number of golf visitors to Scotland. Add to that a television audience with the potential to reach more than 600 million homes, which means that many eyes will be resolutely turned to Scotland. "

Jazzy Golfer, an ambassador for women's golf and influential social networks, followed by more than 26,000 Instagram users, is excited about the news.

"I'm a big fan of VisitScotland's #HerScotland campaign this year which is going to be huge for women's golf in Scotland," she says.

"First of all, it enhances the profile of women's golf, which I am very passionate about and it's great to see such a prestigious tourism agency fully committed to promoting this wonderful sport on the women's market.

"Plus, it's a great opportunity to see all the other fantastic things that Scotland has to offer as a travel destination. For me, along with many other people, Scotland has always been (and always will be) the "home of golf".

"However, this campaign also gives insight into the incredible scenery, as well as the many fun outdoor activities that you can practice, that will make your trip more than just a round of golf and make it an amazing experience. "

In addition to the #HerScotland hashtag and YouTube content, VisitScotland has a bespoke landing page featuring movie distribution, filming locations, and sample routes for female golfers.